Industry: Consumer Product
Services: Online Campaign, Microsite, Flash Banners, E-cards & E-mails
“Stick It to Your Snorer” was the line developed for an ad campaign targeting snorers and their partners. From the research, we found that snoring was a problem that affected both partners in the relationship. The strategy was to place the blame squarely on the nose, not the snorer, and encourage the couple to solve the problem together. We used humour to convey to the couples that with a little perseverance and a 14 day trail, they can work together to get over the troublesome snoring, leading to better bedtime relations.