Client: AARP (American Association of Retired People)
Services: Rich Media Banners
The challenge was how to attract the grey market through the use of rich media banners. The main goal of AARP’s web portal is to attract large numbers of leads, allowing them to market their own health products, while at the same time promoting their health marketing partners. The rich media banners play on the emotional issue of healthcare concerns; medical costs, dental costs, and health issues. The result? A huge upsurge in click through’s and most importantly, sign up rate.