Baxter Asia

Client: Wunderman Korea

Industry: Pharmaceutical

Services: Art Direction

With 72 hours to come up with the overall look and feel of the CKD Plan, a welcome package for dialysis patients in the Korean market, Morgan House worked around the clock with a well established agency, Wunderman Korea. We used a combination of peaceful imagery, locally relevant colours, and fun line-art to convey the message of step-by-step. It was tough, but we hit the deadline, as we always do.