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TV Spot: Click to View

Abilify

Client: Bristol Myers Squibb

Industry: Pharmaceutical

Services: Integrated Marketing Campaign including DRTV Spot, Unbranded & Branded Website, Flash Banners, E-mails

For patients struggling to find bipolar disorder treatment, the road ahead can often seem disorienting and disheartening. The “moving forward” unbranded campaign showed a positive and direct approach, while retaining an empathetic tone. An uplifting message, sound, and visual helped create a sense of hope in the patients mind. Patients felt connected to the campaign. The response rates exceeded all expectations. The TV spot was aired on U.S. national prime time and the campaign received a bronze award at the National DTC Awards.

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Unbranded Website

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Unbranded Website (contd.)

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Branded Website

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Branded Banners: Click to Play