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Evolution

Client: Evolution

Industry: Health/Fitness

Services: Web Design, Photo Shoot

URL: www.evolution-dc.com

The owner of Evolution wanted to reorient his chain of gyms towards a more male centred clientele in Washington DC. He needed an immediate visual hook that grabbed the users attention, and what better way than a small caterpillar metamorphosing into a beautiful muscular man! The concept really worked on all the levels the customer needed, resulting in sky rocketing memberships and a new FABULOUS cohort of members.

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